For Armed & Dangerous

The media game plan

Elite
access.

Prepared forCoach Steve Calhoun and team
Prepared byAlvan Washington
DateNovember 2026
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The opportunity

People need to see
Coach Steve coach.

  1. 01Coach Steve coaches quarterbacks at every level: NFL, college and high school.
  2. 02Right now, most people hear about him through word of mouth.
  3. 03Show his coaching online every week, so more people know him as a top quarterback coach in the country.
The plan

Two coaching videos
a week.

  1. 01Film Coach Steve’s camps, one-on-ones and how his players progress.
  2. 02Start at two a week. Work toward three.
  3. 03Coach Steve stays top of mind before every camp and event.
How it works

Coach Steve coaches.
I handle the media.

  1. 01Coach Steve shares his coaching schedule.
  2. 02I film sessions as they happen.
  3. 03I edit the videos and write the captions.
  4. 04Each week, his social media person gets everything ready to post.
VideoTitleCover imageCaptionDay & time
Reels
armeddangerous

Feet & weight. When the route goes away from you, speed up your feet. 🏈

Before the first post

Four things
to set up.

01

Replace the Linktree

Use Instagram’s own bio links. First: the website. Second: the Shrine Bowl camp page.

02

Braylon’s OK

He agrees before the videos go up, and gets tagged.

03

Who posts?

Let me know who runs the account, so I know who gets each week’s videos.

04

Weekly numbers

Can your social media person send me views, saves and shares each week?

armeddangerous
1,429posts
7,890followers
3,477following

Steve Calhoun Armed & Dangerous Football

linktr.ee/armeddangerousfootball
🔗 armedanddangerousfootball.com and 1 more
Ready to post

Three videos are
ready to post.

All from one practice with Braylon Braxton of Southern Miss.

Feet & weight

Week 1Tuesday

Shoulders aim

Week 1Friday

Under pressure

Week 2Tuesday

Download the three videosOpen ↗
Coach Steve talking with Braylon Braxton on the field
How we’ll know it’s working

We check the numbers
every week.

The main measure

Saves
& shares

A save means someone wants to keep the lesson. A share means someone told a friend, “you need to see this.”

Views

Which hooks and lengths work

Followers

The audience growing

Comments

Who’s paying attention

Coach Steve with four of the players he trains
Next steps

What I need
from Coach Steve.

  1. 01His coaching schedule, so I can film more sessions.
  2. 02A list of all his events, so the website and links stay current.
  3. 03Dates for the QB Tune-Up Camps on his website.
  4. 04A web page for the East-West Shrine Bowl QB Camp (Jan 29–31, 2027).
alvanwashington.com

Thank you,
Coach Steve.

Alvan Washingtonalvanwashington.com